I am a
Home I AM A Search Login

Papers of the Week


2022 Aug 05


Res Social Adm Pharm

Character-space-limited online prescription drug communications: Four experimental studies.

Authors

Sullivan HW, O'Donoghue A, Mannis S, Carpenter AM
Res Social Adm Pharm. 2022 Aug 05.
PMID: 35961860.

Abstract

Character-space-limited (CSL) communications (e.g., tweets) present a challenge for maintaining fair balance between risks and benefits in direct-to-consumer prescription drug promotion. Current FDA guidance advises incorporating risk information within the CSL communication. Because space is limited, others suggest only linking to risk information.