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Papers of the Week

2022 Aug 05

Res Social Adm Pharm

Character-space-limited online prescription drug communications: Four experimental studies.


Sullivan HW, O'Donoghue A, Mannis S, Carpenter AM
Res Social Adm Pharm. 2022 Aug 05.
PMID: 35961860.


Character-space-limited (CSL) communications (e.g., tweets) present a challenge for maintaining fair balance between risks and benefits in direct-to-consumer prescription drug promotion. Current FDA guidance advises incorporating risk information within the CSL communication. Because space is limited, others suggest only linking to risk information.